Happy people buy more stuff! Artificial Intelligence (AI), Machine Learning (ML), and Neural Networks (NN) have allowed us to gather and sort data instantly. You may be familiar with the first two technologies, but the last one will give us the ability to emulate human thought. At this point, Neural Networks cannot possibly have the vast number of interconnections available in the human brain. If our minds didn’t “cheat” by having states other than Off and On, humans would be incapable of thought and intelligence. NNs are not “efficient thinkers” like us, so we use technology to get around their
Companions to Marketing & Customer Segmentation All customers are now well-aware of the fact that we follow them on their journey through our websites.  We want to see what they did; we want to look at their choices when faced with a decision branch; what attracted them; what did they avoid; what convinced them to make a purchase; and, more importantly, what caused them to leave. Passive Learning Up until now, we have used KPIs (Key Performance Indicators) to help us figure that out.  One of the oldest, yet still most popular, is the NPS (Net Promoter Score) system developed